Our manufacturing process begins with a simple foot scan via app, which forms the basis for the individual fitting of our shoe. Using our fitting software and an innovative algorithm, we create a precise 3D reconstruction with 1,000 data points, enabling an accuracy of 1 mm. Our shoe not only adjusts in length and width, but also considers every area of the foot to ensure an optimal fit and prevent pressure points. Our shoes are then manufactured using a modern 3D printing process (FDM), which enables precise and customized products. We use only recyclable materials that are lightweight, stiff, and flexible to ensure optimal performance.
On February 2, 2022, we founded "Gegenwind Sport GmbH" and later renamed it "hezo". The name "hezo" is made up of the first letters of Helen and her dog Zorbas and stands for harmonious coexistence in all areas of life. Our goal is to give every athlete access to sport and to treat each other with respect.
The idea for a custom cycling shoe came about during Helen's final thesis in product design in 2018. This led to the development of the Helu One, our first product, which was launched in December 2022. Thanks to the financial support of our investors at the time, we managed to develop the concept into a functional prototype. This was presented at trade fairs and competitions and received the ISPO Award, among others. The Helu One Edition, our first collection, symbolizes our path from idea to reality.
Since the end of 2023, we have been continuously working on improvements and new designs to offer a wider range of individual shoes that meet the needs of our customers. Our aim is to give every athlete the chance to practice their sport without restrictions, regardless of individual requirements of the foot anatomy.
Our commitment to innovation and individuality is reflected in every aspect of our products. Our goal is to expand our range little by little and develop even more performance sports shoes in order to be able to meet the needs of all athletes in the future.
All of us on the team are athletes – we love exercise. Our goal is to help people overcome challenges. As a small team, we have a big vision: sport should be possible and accessible for everyone, and no bad equipment should hold you back. For us, you are the focus. With every product we develop, we want to clear your mind so you can concentrate fully on what really matters – the sport, the exercise, the moment. We put our heart and soul into everything we do to offer you exactly the product that not only works, but inspires you to keep going and not give up.
Master of Industrial Design, Co-Founder, CBO, Triathlete
Master of Engineering, Co-Founder, CEO, former AB Class and U23 Bundesliga cyclist
PhD in Computer Science, Co-Founder, Software Developer, Backpacker, and Climber
